Five easy ways to repurpose your content

Say you’re a big company and, in the spirit of big data, you’ve collected and analyzed loads of information on organizational productivity. Or, say you’re a small company and you did a quick survey of your customers to find out what type of event they’d like you to host. In either case, you’ve got information and it’s time to share it. I’m using studies and surveys an example, but these tips work with just about any piece of information or content.

Now that you’ve got the goods, be smart with your assets. Reuse and repurpose your content to get the biggest bang for your buck. How?

recycle content

1. SlideShare presentation
The idea behind SlideShare is simple: Create a PowerPoint or other slide show presentation and upload it to SlideShare for the world to see and share. Break your content down into simple, visual slides and give people a ready-made presentation featuring you. Take full (and free) advantage of one of the world’s leading education and e-learning tools.

2. Video
YouTube has a huge community of users. If you don’t have a YouTube channel, you’re missing out on a powerful way to reach a new audience. Find a friend with a steady hand, use a video-enabled camera (or even a phone, if you must), reuse some of your SlideShare visuals, keep it brief and simple and your content can make a big visual impact.

video content

3. Multiple blog posts
Write a blog post about the findings of your study then break out the individual components into shorter blog posts. The post you’re reading now was inspired by my longer post about creating shareable content. Boom.

4. Webinar
“Leak” your content first via a webinar then give participants valuable insights and information on how they can creatively utilize the information. This is a great way to generate buzz and to grow and solidify your reputation.

5. White paper or e-book
Get really hard-core and in-depth with your content and create a longer white paper or e-book with exclusive information and observations. Lay out the business problem, present a solution (or multiple solutions) and make a subtle business case for how brilliant you are to have collected all this information and how you can help them put it to good use. White papers and e-books are great “free offers” to get people to sign up for your email marketing subscription lists, so now your content is a lead generation tool as well.

Congratulations! You took one piece of information and turned it into five brilliant ways to make your business look great and to help elevate you to subject matter expert status. Take a bow. Now repurpose that bow and turn it into five minutes of cardio…