No one likes rotten fruit. When fruit is past its prime, you toss it into the compost pile. You know what’s better when fresh? Oranges. You know what else is better when fresh? Website content.
Fresh content keeps people coming back to your website. Dynamic, frequently updated content is prime fodder for search engines. And, as a bonus, when you write good, honest, original content you won’t need to worry about all the animal-themed search engine updates. If you’re having trouble attracting repeat visitors, odds are the search engines aren’t crawling your site either. The more content you feature on your site, the more opportunities you have to use your prime keywords naturally.
Here are a few tips to help you keep your web content fresh:
* Do your research and note the search terms most commonly used to find your website. Use those search terms in your copy, but make sure you’re not throwing them in artificially.
* Use proper grammar and make sure you don’t have spelling errors.
* As your company and industry changes, your content should change with it. A blog is a great way to comment on industry trends and report company news and to keep people clicking for more.
* Update your website design at least every three to five years. You may have top-notch content, but if your site looks outdated people might click away, assuming the information is as obsolete as the design. Note: This *does not* require a complete re-branding, just a website refresh.
* Avoid using dates in content as much as possible. Time sensitive information such as news, press releases, recalls, etc. obviously require a date.
Static content is stale content. Expired and dated content shows you're inattentive or, worse, have given up. But it's not too late to change course. Freshen up that content and keep it looking bright, attractive and ripe for the picking to all.