Your business has 99 problems, but website content isn’t one of them, right? Wrong. In fact, your website content can be a very high cost problem for your business.
Here’s why you may actively be throwing money straight into the trash:
* Your website content hasn’t been updated in months (or years)
I see that copyright from 2009 and nothing has changed since I last visited your site. It sure looks to me like you’re out of business. Moving on. Dollars lost.
* Your website content isn’t optimized for search
I typed in a few keywords and your competitor came up tops in a Google search. You’re halfway down the page, so I clicked over to your competitor’s site instead. Dollars lost.
* Your website content doesn’t speak to your audience
I’m a potential customer, but your website content is so generic it’s clear you don’t know who I am or what I need you to do for me. If your copy doesn’t accurately reflect who you are and what you do, I can imagine how horrific it will be to work with you. Moving on. Dollars lost.
* I can’t figure out what you want me to do
There is no call to action nor is there an obvious way for me to take action. I’m not going to waste time trying to figure out how to do business with you, I’ll find someone who makes it easy for me. Moving on. Dollars lost.
I just gave you four examples of how your website content is costing you big time. The good news? You can change that.
Know your audience and what you can do for them. Get educated on the keywords used to search for your business and organically incorporate them into website copy. Keep your website content updated consistently so you appear higher in search results and you’re more useful to your audience. Be clear on the action(s) you want visitors to take and make it easy for them to do so.
Need to make this happen ASAP? Contact me at Lynne (at) SocialVisibilityConsulting.com for a content audit and to receive in-depth information on the state of your website content.