You're probably familiar with the saying, "Sticks and stones may break my bones, but words can never hurt me." And we all know it's not true. Words can hurt. And using the wrong words can damage your business in ways you've likely never imagined.
Since we're imagining things, here are a few scenarios to try on for size:
* You've turned your social media efforts over to an intern and s/he accidentally tweets a personal message from your business account. Suddenly, your followers all know your social media manager can, "Tweet while going to the bathroom, OMG!" While many potential customers are appalled, others find it too hilarious to resist and suddenly your "talented" tweeter is all over the Internet. But not before flushing your good name.
* You hired a web design firm to create a beautiful site for your company, but you provided the content. Pages and pages and pages of information you feel is vital to express the intricacies of the products and services you provide. It's a great website, but no one ever looks at it. You've got too much information and none of it is geared to being picked up by search engines.
* You have an amazing idea to sell and no idea how to get people to buy what you're selling. Simply telling them about it doesn't seem to be working.
* Emails fly around your company like fruit flies. No one seems to know where they originated, but they keep showing up. There's no consistent message from the company leadership and everyone hits the send button (or, worse, reply all) whenever they have anything to share. The more emails people have in their inboxes, the fewer emails they actually read. No one knows what's going on. Ever.
I hope none of this sounds familiar. These are just a few of the bazillions of reasons that words matter.
I'm Social Visibility Consulting and I have a way with words. Contact me any time at Lynne (at) SocialVisibilityConsulting.com. I'm ready to assist with writing, editing, content production, communications, social media and just generally make words work for you. Stay tuned to discover why words matter to your business and how to make them work for you, not against you. Like word zombies. Stick with me. I'll protect you from word zombies.